How the Lowes Twitter Team Closed the Sale – A Social Media Case Study

You’re probably not interested in the details of our home improvement nightmare.  Before getting to the marketing point some background will help showcase how the @Lowes Twitter team truly believes in their corporate mission and that they understand how to use social media to grow their business. What Happens When Every Door is a Custom […]

12 CyberMonday Ecommerce and Marketing Failures at Teavana

Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic.  Clearly some issues are not […]

Leverage Social Media Marketing

Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business.  Helping people market their business is my “gig”.  So I took this opportunity to show them the basics.  During the process it occurred to me that […]

Monitor Your Brand Online Part 3

I have been “playing around” with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter.  In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Twitter search allows […]