How the Lowes Twitter Team Closed the Sale – A Social Media Case Study
You’re probably not interested in the details of our home improvement nightmare. Before getting to the marketing point some background will help showcase how the @Lowes Twitter team truly believes in their corporate mission and that they understand how to use social media to grow their business. What Happens When Every Door is a Custom […]
12 CyberMonday Ecommerce and Marketing Failures at Teavana
Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic. Clearly some issues are not […]
Let Your Customers Do The Talking
I am a big fan of word of mouth marketing. I always gather (or give when requested) referrals from friends and family when I need a service or a product. So it occurred to me why not let our customers do all the talking for us. Last week we put together this video with one […]
Does Social Media Marketing Pay?
Is it possible to measure the ROI of social media marketing activities? The answer is ‘Yes’, ‘No’ and ‘Why’. Watch this video to get a better understanding of how using social media marketing can grow your business. This video should also give you a sense of the ROI of your marketing efforts when done correctly. […]
Leverage Social Media Marketing
Over the last few week’s I have been asked by friends and business associates to help them get set up in Social Media so they can market their business. Helping people market their business is my “gig”. So I took this opportunity to show them the basics. During the process it occurred to me that […]
Social Media Revolution
If you thought social media was just a fad watch this video.
Monitor Your Brand Online Part 3
I have been “playing around” with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter. In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Twitter search allows […]
