Marketing Lever or Marketing Crutch?

Building a Marketing Lever People often ask me about marketing levers and how to create them.   A marketing lever is basically a marketing program that works so well that you can keep funding the effort and it will continue to help your business grow.  Do you want more leads? Feed the machine. Want to increase sales? […]

12 CyberMonday Ecommerce and Marketing Failures at Teavana

Let’s get right to the point. Teavana messed up big time on a big promotion and ecommerce day. This post is all based on my personal experience placing an order during a CyberMonday sale. I would love to hear from any marketer who can change my mind on this topic.  Clearly some issues are not […]

Direct Marketing Tip – Courtesy of Nordstrom – Part 1

This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago.  See image below. Nordstrom is a very large marketer.  Most of what I have seen would be considered good marketing which is why getting this postcard ruined my expectations and caused me to stop and evaluate the mailing. […]

Work Out Your Gym Marketing

My wife has been trying to get me to join her gym for a while now.  Finally I said I would try it out if they had a day or week pass.  You know, get a taste of the place, the classes, equipment etc.  Free trials are very powerful for a number of reasons: You […]

Cyber Monday Marketing Tip

In my last post Black Friday Marketing Tip I realized I didn’t address retailers who don’t have stores in malls or shopping centers.  If you run a store which is not near a major retailer who is spending thousands on advertising you still have great promotional opportunities for Black Friday and maybe even more relevant […]

Black Friday Marketing Tip

I realize many retailers don’t want to participate in the Black Friday madness (opening up at 5AM or slashing prices on a few key items etc) but if you have a retail business and you are located near any retailers who are participating in the Black Friday promotion jump on the board and grab some […]