Direct Marketing Tip – Inspired by Nordstrom – Part 2

This is part 2 of a direct marketing tip inspired by Nordstrom.  As mentioned last time Nordstrom typically has great marketing (I have no idea how successful it is but let’s focus on what we know.) Postcards in direct marketing serve a great purpose and when used strategically they can help drive sales (or any […]

Direct Marketing Tip – Courtesy of Nordstrom – Part 1

This post was inspired by a recent postcard mailing I received from Nordstrom a few weeks ago.  See image below. Nordstrom is a very large marketer.  Most of what I have seen would be considered good marketing which is why getting this postcard ruined my expectations and caused me to stop and evaluate the mailing. […]

Marketing with Postcards – the good, bad and ugly

The postcard has many uses in marketing.  Over the last few days I have been thinking a lot about their pros and cons.  I figured I would think on this blog and share my list about the simple postcard. A postcard by USPS standards is no larger then 4×6.  So when should you use this […]