Social Media Marketing For Business

How do you get set up in social media to market your business?

We are asked to consult with entrepreneurs on getting set up in social media so they can market their business.  Below are some of the resources we share.  The real value is learning how to use these sites and services to optimize your marketing reach and effectiveness.

Feel free to use this list and let us know if you want to talk.

  1. Buy Domains (website address)
  2. Host your sites (so you can build a site with the domain you bought)
  3. Most hosting companies will give you a WordPress blog that you can install on the site.  Set one up so you can start blogging.
  4. I use The Thesis Theme for WordPress (the look and navigation of the site) it is very flexible and comes with a ton of support. There is a small cost for this theme but worth the money.
  5. Set up a profile on Active Rain – Many of our clients are starting real estate businesses (this is a real estate focused social network)
  6. Set up a profile on Facebook (if you don’t have one)
  7. Set up a Facebook Fan page for your business
  8. Set up a profile on Linkedin
  9. Set up a Twitter account.  I suggest use your own name or that of your business (people will find this profile which is what you want)
  10. Create a Squidoo page for your business – basically a  one page website and great for being found in search.
  11. Set up a YouTube account (use your business name) if you plan (and you should) on creating videos to market yourself/business
  12. Set up a Google alert for your name and your company name (you will need a google account to do this).  This will deliver an email to you when the term you set up is used online.

What else will you need to market online?

Other items you will need for your website and online marketing and social media efforts:

  • Picture of yourself for your profiles
  • Logo of your company (business cards, site, social media etc)
  • Basic content for your site:
    • About Your Company
    • Contact us page
    • Services offered
    • Links to your social media presence

Small business website and SEO services
Learn about effective link building in social media

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