Student Marketing In Higher Education

by on May 7, 2010

As mentioned in our last post on Lead Generation In Higher Education we are now the co-host of a blog talk radio show focused on education marketing .  This week we had a great conversation on Why Education Marketing Sucks and What to Do About It.

Many schools rely heavily on paying lead generation companies to send “qualified” leads to their sales team so that they can convert them into paying students.  If you ever paid for a lead you know why traditional Education Marketing has some issues.

Listen to our conversation and let us know what you think about Education Marketing and how you can market to students in a cost effective way.

We touched on the following topics as they relate to lead generation and student marketing:

  • How to use social media to keep qualified leads flowing to your sales team
  • Traditional Direct Marketing – does it still have a place in lead generation
  • TV advertising and lead gen
  • Search Engine optimization and paid search efforts

If you have a topic suggestion for a future show let me know in the comments section.  We are always looking for new ideas and guests.

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